Tuesday, June 25, 2024

Coles partners with Bravery Trust

Coles has partnered with Bravery Trust to support service men and women facing financial hardship.

Between 20 and 25 April, Coles customers can get behind a fundraising appeal for Bravery Trust. For every Coles bakery 12-pack of cookies or biscuits sold during the fundraising appeal, Coles will donate 50¢ to the Bravery Trust. Customers can also make their own donations in-store at checkouts.

AFL legend Kevin Sheedy, a Bravery Trust ambassador, has appealed to Australians to support all our defence force veterans doing it tough in the lead up to Anzac Day. He says there has been a surge in demand for help this year as rent, fuel prices and other costs have soared.

“Coming after a very tough two years of Covid, veterans who are injured and on a fixed income are too often faced with a difficult juggle,” says Mr Sheedy.

“We owe it to all our ex-service people to give them all the help that they need. They deserve it.’’

Coles Assistant State Manager for Victoria and Tasmania Rory McDonald, who is also a member of the Army Reserve, says the retailer is proud to support our Aussie veterans and their families who have made significant personal sacrifices in their service.

“Bravery Trust is about the individuals who have made the personal choice to devote themselves to the service of our country – often at great personal sacrifice – and to support them as they navigate any hardships post-service,” he says.

Bravery Trust CEO Belinda Wilson says Coles’ support for the charity was invaluable, raising vital funds to help the most at-risk veterans when faced with hardship.

“Bravery Trust provides emergency financial support to veterans and their families for medical fees, utility bills, rent, motor vehicle expenses, education costs and food vouchers,” she says.

“The charity also offers a veteran-specific financial counselling service to help rebuild lives.

“With the help of Coles and their customers, we can not only change the lives of veterans and their families – together, we can save lives.”

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