Coles strengthens Rowing Australia partnership

Coles has extended its partnership with Rowing Australia for a further two years.

This is expected to support community participation and fuel the national rowing team as they train for gold.

According to Coles, nutritious and high energy food will be delivered weekly to Rowing Australia’s National Training Centres at Canberra and Penrith in NSW as part of the partnership.

Coles is also supporting community participation in rowing by sponsoring events such as the Australian Indoor Rowing Championships which is open to anyone interested in rowing. In addition to its sponsorship, Coles paid the entry cost for around 250 students from secondary schools across Australia to compete for the first time in the recently completed championships.

Rowing Australia CEO Ian Robson says the support was great news at a time when Covid-19 had created challenges for so many athletes, including Australia’s rowers.

“This is just fantastic news, and we are extremely grateful, during these times of uncertainty, for Coles to renew and increase their commitment to rowing in Australia,” he says.

“We are delighted that Coles has not only committed to the High Performance Program that underpins the Australian Rowing Team, but also to supporting the broader rowing community for the future.”

Coles CEO Steven Cain says the partnership with Rowing Australia aligned with Coles’ purpose to help Australians lead healthier, happier lives.

“Australia’s top rowers are important role models for young people because they inspire others to be healthy, active and committed,” he says.

“We are delighted to support the national rowing team with weekly deliveries of groceries and at the same time support rowing at a grassroots community level through events like the Australian Indoor Rowing Championships.”

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