Coles is giving every customer a shot at winning “real” rewards with its ‘Shop, Scan, Win’ giveaway, offering Australians “thousands” of chances to score up to $100 off their shop.

Over the next seven weeks, Coles customers will have the chance to win a share of over $4 million in cash prizes, with more than 30,000 winners each week snapping up savings ranging from $5 to $100 off their shop.

Until 2 September, customers who spend $20 or more on a single transaction and scan or link their registered Flybuys will go in the draw to win.

Customers who shop in-store will find out instantly at the checkout if they’ve scored a prize, with winnings loaded to their Flybuys account – ready to use immediately or saved for a future shop. Online winners will receive a promo code by email to redeem their prize when placing their next order. All prizes are redeemable until 8 November.

To sweeten the deal, customers who spend $20 or more in-store or online and purchase products from 24 participating brands including Cold Power, Fanta, Darrell Lea, Pantene, Dettol, Supercoat, Fairy, Carmen’s and YoPro, will receive bonus entries.

Coles Chief Customer and Digital Officer Michael Courtney says the campaign is all about giving back to customers and helping them stretch their budgets further at a time when every dollar counts.

“We’re excited to be giving away more than $4 million in cash prizes to surprise and delight customers and help them get extra value at the checkout, whether they choose to shop in-store or online,” he says.

“With household budgets tighter than ever, our Shop, Scan, Win giveaway is set to reward over 30,000 customers each week for simply doing their regular grocery shopping at Coles.”