Wednesday, July 17, 2024

Coles to launch national sustainability campaign

Coles Group is launching a national campaign that “brings to life” and celebrates its recently launched Sustainability Strategy under the pillars of Together to Zero and Better Together.

Commencing 25 July, the campaign highlights Coles’ aspiration towards zero waste, zero emissions and zero hunger. It encourages all Australians to work together to ensure Australia is a better place for future generations.

Together to Zero was first unveiled in March, when Coles announced emissions targets including a commitment to be 100% powered by renewable electricity by the end of FY25. The business also addressed its ambition to reduce its impact on the environment.

Reducing unnecessary plastic

Part of Coles’ journey to become more sustainable is to look for opportunities to reduce unnecessary plastic.

Having recently stopped selling single-use plastic tableware, Coles has also reviewed the sustainability of its marketing campaigns.

Today, the retailer has committed to no longer give away plastic collectible toys.

Coles Chief Marketing Officer Lisa Ronson says while collectible toy programs like Little Shop and Stikeez have been popular with customers in the past, they no longer align with Coles’ sustainability ambitions or with customers’ preferences and priorities.

“Coles has been in the lives and homes of Australians for more than 100 years and our unique position in Australia comes with responsibility,” she says.

“As part of our Together to Zero mission, we’ve been reviewing our marketing campaigns through a sustainability lens.

“While very popular, we must listen to our customers who say their priorities are changing.

“In a recent survey of 9000 of our customers, reducing waste to landfill and plastic packaging was the number one concern when it comes to environmental issues in retail, with 69% of those surveyed saying it was of high importance to them.

“We know that customers will understand the need to ensure our campaigns are more sustainable for future generations.”

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