Wednesday, August 10, 2022

Collaboration spices up meal times

MasterFoods has partnered with “multi-hyphenate” Flex Mami (AKA Lillian Ahenkan) to launch the MasterFoods Flavour Club.

Pairing spicy conversation starters with MasterFoods recipes and iconic herbs and spices range, each kit brings a new set of flavours and recipes to explore:

  • Curry night with mates kit – a selection of ‘essential’ herbs and spices to make the ultimate curry to share with friends, including ‘essential’ questions curated by Flex Mami.
  • Your dating essentials kit – a hot ensemble of MasterFoods’ herbs and spices paired with Flex Mami’s spiciest questions, guaranteed to break the ice on a first date.
  • Epic high tea kit – a sweet curation of MasterFoods’ baking essentials range with sweet and sour question cards to dial up a wholesome tea party with friends.
  • Taste & tales of travel kit – a trip around the world of MasterFoods’ herbs and spices paired with travel-specific question cards to get to know your housemates best (and worst) backpacking stories.

Each kit comes with a selection of MasterFoods recipe cards tailored to the included herbs and spices, ‘flavour hacks’ cooking tips and tricks, and a link to an occasion-specific Spotify playlist curated by Flex Mami herself.

According to MasterFoods, research has shown that the art of social conversation has dwindled post Covid lockdown and as Australians begin to entertain at home again there is a desire to spice up our dinner party conversations.

“We’re all about flavouring up dinner times, helping Aussies to create easy, flavoursome dishes they will be happy to share with others,” says Rachel Humphrey, Portfolio Marketing Manager at Mars Food Australia, the manufacturers of MasterFoods.

“For us, a meal is so much more than the food on the table – it’s where you gather with friends and family to talk, laugh and reminisce,” she says.

Flex Mami, a multidisciplinary millennial making waves in the Australian entertainment industry, says she is passionate about reminding people of the power of connection and community through conversion.

“I’m so excited to be partnering with MasterFoods on this project – elevating bland meal times, one laugh and delectable spice at a time,” she says.

The MasterFoods Flavour Club Kits are available at shop.masterfoods.com.au.

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