Saturday, June 15, 2024

Connoisseur Laneway Sweets immersive experience

Premium ice-cream brand, Connoisseur Gourmet Ice Cream is extending its decadent Connoisseur Laneway Sweets chocolate coated sticks range, with the release of the new Connoisseur Laneway Sweets tubs.

An ode to secret laneways and artisanal delights, Connoisseur’s new premium range of ice cream tubs releases with two indulgent flavours, Crunchy Peanut Butter and Baked Choc Chip Cookie. The Connoisseur Laneway Sweets range delivers an entirely unique offering and experience that is decadent, in every scoop.

To celebrate the release, Connoisseur Laneway Sweets is taking over Melbourne’s beloved Tarts Anon to create the ultimate decadent foodie experience. Popping up for one weekend only on 1-2 April, Melbourne’s die-hard foodies can visit Tarts Anon’s Collingwood location to be the first to try the new Connoisseur Laneway Sweets tubs range.

Over the first weekend in April, Connoisseur fans can score free limited-edition ice cream creations, featuring a bespoke Tarts Anon base, topped with the indulgent new Connoisseur Laneway Sweets flavours and finished with a Tarts Anon crumb. The delectable range of Connoisseur Laneway Sweets chocolate coated sticks will be available to try too.

Connoisseur Senior Brand Manager Tara Cook says, “At Connoisseur, we pride ourselves on experimenting with trends in our own unique way and as the trend of snacking treats being elevated to decadent levels expands, we’re pioneering this in the ice cream category with the extension of Laneway Sweets range. After the success of the Laneway Sweets chocolate coated sticks launch, we’re excited to extend The Laneway Sweets proposition with the launch into 1L tubs. At Connoisseur, we love to push the boundaries, so we’re thrilled to partner with Tarts Anon to give our consumers the first taste of the indulgent new flavours.”

Connoisseur Laneway Sweets is set to create a true secret laneway experience, with live music and thousands of free Connoisseur Gourmet Ice Cream delights to give away.

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