Australian ice cream brand Connoisseur is making “flavour history”, introducing the new Connoisseur Strawberry Matcha premium ice cream stick exclusively at Coles.

From cafe queues stretching down the street, to TikTok taste tests and Instagram-worthy beverages, strawberry matcha has become one of the year’s “biggest drink obsessions”.

“With more than 110,000 videos shared under #strawberrymatcha on TikTok, generating millions of views, the flavour combination has exploded across beverages, desserts and bakery treats, as Gen Z embraces the perfect balance of earthy matcha and sweet strawberry,” according to the brand.

“Following the success of Connoisseur’s Pistachio Gelato range, with its Pistachio sticks becoming the brand’s “number two” best-performing multipack[1], Australians have proven they’re hungry for trending flavours in premium ice cream.

“The new Strawberry Matcha stick continues to bring the internet’s most coveted tastes into the freezer aisle. Matcha has already proven a winning flavour for the brand, with Connoisseur’s Matcha Green Tea with White Choc 1L Tub, making strawberry matcha the natural next step.

“Expertly harvested green tea leaves are ground into a vibrant matcha powder, folded through smooth ice cream and swirled with luscious strawberry syrup,” said Connoisseur. “This indulgent combination is then encased in a decadent layer of strawberry flavoured pink choc. With its striking pink shell, Connoisseur’s Strawberry Matcha stick delivers a modern twist on a classic matcha favourite, transforming the calming cafe ritual into an indulgent frozen treat.”

“Consumers today aren’t just discovering flavours in store anymore; they’re discovering them through culture, social media and what’s trending online,” says Vanessa Mason, Senior Brand Manager at Connoisseur.

“As strawberry matcha is one of the biggest flavour sensations of the past year, we saw an opportunity to be the first to reimagine it into a premium ice cream stick. It captures everything people know and love about the flavour trend while delivering the indulgence and craftsmanship Connoisseur is known for.”

Launching exclusively at Coles from late July, Connoisseur’s Strawberry Matcha sticks are available in a multipack of four (RRP $12).

[1] Circana, AU Grocery Scan (Incl. Independents), QTR to 28.06.26.