Thursday, April 18, 2024

Consumers demanding Australian made

Aussie consumers are proving they want to support its own businesses with new information released by Roy Morgan.

The preference for Australian-made products in Australia is up from 87% in 2019, to 93% in 2020.

However, only 21% of Australians have said they are more likely to buy products made in China, a 9% drop from 2019.

“Australian-made products have experienced a surge in support during 2020 with a large majority of 93% of Australians more likely to buy a product that is ‘made in Australia’, up 6% points from 2019,” CEO of Roy Morgan Michele Levine says.

“Less than 1% of Australians say they are less likely to buy a product that is ‘made in Australia’ unchanged on a year ago.”

Further stats

Consumers are more likely to buy goods manufactured in New Zealand on 55% than any other foreign country.

Right behind NZ is the UK on 51%, USA on 47%, Japan on 46% and Germany on 46%.

“Although the preference for Australian-made goods is very high across all age groups it is Baby Boomer (96%) and Generation X (94%) who are even more likely to prefer Australian-made products than other generations,” Ms Levine says.

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