Aussie consumers are proving they want to support its own businesses with new information released by Roy Morgan.
The preference for Australian-made products in Australia is up from 87% in 2019, to 93% in 2020.
However, only 21% of Australians have said they are more likely to buy products made in China, a 9% drop from 2019.
“Australian-made products have experienced a surge in support during 2020 with a large majority of 93% of Australians more likely to buy a product that is ‘made in Australia’, up 6% points from 2019,” CEO of Roy Morgan Michele Levine says.
“Less than 1% of Australians say they are less likely to buy a product that is ‘made in Australia’ unchanged on a year ago.”
Consumers are more likely to buy goods manufactured in New Zealand on 55% than any other foreign country.
Right behind NZ is the UK on 51%, USA on 47%, Japan on 46% and Germany on 46%.
“Although the preference for Australian-made goods is very high across all age groups it is Baby Boomer (96%) and Generation X (94%) who are even more likely to prefer Australian-made products than other generations,” Ms Levine says.