New brand on the block, Cove has been created by Australian manufacturer of environmentally responsible home and personal care products, Nature Organics.
Cove is a reusable and refillable cleaning system designed to inspire people to make more sustainable choices by adding value to their products and packaging in a world dominated by throw away plastics.
“We want to change behaviour and drive a reduction in waste by giving people an option to keep and reuse their cleaning products, rather than just throwing the packaging away and contributing to Australia’s landfill problem,” says Cove’s Brand Manager, Brent Vrdoljak.
Cove’s range of surface, bathroom and glass cleaners comes in aluminium bottles designed to be kept, refilled and reused. Aluminium is seen as infinitely reusable and is also recycled at a much higher rate than plastic in Australia.
“By designing packaging that is not only reusable but also looks good, we are giving consumers a product that they can be proud to keep and display on their counters, which in turn encourages reuse.”
Refill pouches are also on offer, with concentrated formulas that can be mixed with water straight from the tap.
“Most cleaning products in the supermarket are predominantly water,” says Mr Vrdoljak.
“By taking the water out of our refills and providing a concentrated product we’re able to offer smaller pack sizes, and we’re not unnecessarily shipping water around the country.
“Smaller pack sizes mean we can fit more into a truck, which means less trucks on the road, and in turn fewer emissions and a reduced carbon footprint.”
Cove refill pouches uses 80% less plastic compared to a standard bottle, and the company has partnered with REDcycle to ensure that they are recyclable through the return to store program, where soft plastics can be recycled and turned into park benches and playground equipment.
Cove’s cleaning range is available now at Coles Supermarkets, and a hyper-concentrated Laundry Liquid will be available at selected Ritchies stores in the coming weeks.
For more information, please visit cove.cleaning