Monday, April 22, 2024

Crunch for a cause

Will Brook, image via We, the many*

A bunch of Byron Bay business owners are coming together to encourage environmental consciousness, even when we eat.

The Brook family – Pam, Martin and their sons Will and Eddie from Brookfarm, and Cape Byron Distillery’s, and Brad Rogers and Jamie Cook, two of the co-founders of Stone & Wood, make up ‘We, the many*’.

We, the many* are launching a new environmental initiative that invests 50% of profits into climate positive solutions.

The solutions include that of regenerative agriculture, wind and solar farms, recycling technology and forest regeneration.

“While all three companies have strong environmental ethics and credentials, we wanted to create a movement where climate change is a key business driver, rather than an afterthought,” says Will Brook.

We, the many* have launched an Indiegogo campaign to help underwrite its first range of carbon neutral products – nutrient-dense breakfast cereals, formulated from functional ingredients to optimise personal health.

“Indiegogo gives supporters the chance to join the project at the ground level and enable us to make our first climate positive investment,” continues Brook.

Image via We, the many*

The first range will use prebiotic green banana resistant starch for gut health, antioxidant rich beetroot for spots performance and turmeric, with 95% curcumin for anti-inflammatory properties.

“We want to mobilise business to create a commercial solution to a global problem which, over time, can make an even bigger contribution to climate action projects as it grows.”

To view the Indiegogo campaign page, click here.

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