Danone creates ‘Nutricia’ master brand in ANZ

Danone has announced a rebrand of its science-based nutrition products in ANZ under the Nutricia commercial master brand.

Danone says the specialised nutrition portfolio covers products and services that support healthy growth and development during the first 1,000 days of life (from conception to two years old) through to age-related conditions and chronic disease, such as frailty, cancer, stroke and early Alzheimer’s disease.

The portfolio includes early-life nutrition brands Aptamil and Karicare. It also covers a range of advanced medical nutrition products, such as Fortisip, Neocate and Souvenaid.

Working with healthcare professionals

Nutricia Oceania Managing Director Rodrigo Lima says the brand will enable Danone to work even more effectively with healthcare professionals.

“From a business standpoint, we’ll invest in further building Nutricia’s position in ANZ as a strong science-based, research-driven brand that endorses our large portfolio of specialised nutrition products and services.

“This rebrand represents the continued investment in, and evolution of, a brand that has been around for close to 120 years. Nutricia is deeply rooted in science and underscores Danone’s mission to bring health through food to as many people as possible.

“We believe in the power of nutrition to positively impact health and wellbeing at key times in life. Our dedicated ANZ team of more than 700 is working with healthcare professionals and customers every day to realise this ambition.”

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