Tuesday, May 21, 2024

Dare delivers dairy free iced coffee

Dare Iced Coffee has introduced a dairy free addition to its range of iced coffee beverages.

Launching in Double Espresso and Mocha, Dare Dairy Free is crafted with its “trusted blend” of Rainforest Alliance certified Robusta and Arabica coffee, and “silky smooth” oat milk.

“We’re thrilled to introduce Dare Dairy Free, a great-tasting option for those seeking a dairy free fix without sacrificing the enjoyment of a classic Dare Iced Coffee experience,” says Bega Group Marketing Manager – Iced Coffee Adelle Cosgrove.

Almost one in five Aussies now consider themselves flexitarian (Circana, Total Soy & Grain Bevs IHP, MAT 31/1/23), and shoppers are increasingly looking to reduce their dairy intake but still enjoy their much-loved milk beverages (Nature, Category Profile: Flavoured Plant Milk, 2023).

“This launch isn’t a farewell to dairy, but rather a hello to great options in Dare’s legendary line-up,” says Ms Cosgrove. “We welcome all Aussies who are seeking a dairy-free iced coffee to pick up Dare Dairy Free next time they’re on the go”.

Dare Dairy Free is available from 15 April at independent retailers and convenience stores. This will be followed by availability in Coles (29 April) and Woolworths (22 June).

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