Dare is expanding beyond the fridge with the launch of Dare Iced Coffee Sachets.

The new sachet range is promoted as delivering the “unmistakable Dare taste iced coffee lovers know and love, while giving them the freedom to mix it their way”.

Available in Espresso, Double Espresso and Mocha, the sachets contain no milk powder, allowing consumers to build their “perfect cup and experiment with flavour wherever life takes them, from kitchen benches and office break rooms to holiday stays”.

Patrick Davis, Marketing Manager – Iced Coffee at Bega Group, says the move reflects how Australians are drinking coffee today.

“We’re seeing people take real inspiration from cafes and social media, experimenting with flavour and presentation in everyday settings, whether that’s at home, at work or on a holiday,” he says.

“The coffee sachet aisle has traditionally been about practicality over personality, so we saw a real opportunity to do something very Dare. Dare Iced Coffee Sachets bring bold flavour, Aussie energy and fun to the category, unlocking occasions beyond the fridge and giving fans more ways to enjoy Dare.”

Dare Iced Coffee Sachets are now available at independent grocers nationwide and in Coles from 25 May.