Thursday, April 25, 2024

Darrell Lea launches Rice Bubbles-inspired block

Darrell Lea has teamed up with Kellogg’s to launch the Rice Bubbles Crispy Milk Chocolate block.

The new product is promoted as being “loaded with the original Rice Bubbles crackle we know and love, then covered in smooth and creamy Aussie made Darrell Lea milk chocolate”.

“We are thrilled to be collaborating with Darrell Lea to create a product that is uniquely Australian and blends together our two icons: Rice Bubbles and Darrell Lea chocolate,” says Kellogg’s Breakfast Senior Marketing Lead Dan Bitti. “We can’t wait to hear what Aussies think of the creation.”

Darrell Lea has also “reinvigorated an old time classic”, the Peppermint Whipp Nougat Bar and turned it into the new Peppermint Whipp Dark Chocolate block, and has introduced Classic Milk Chocolate Balls and White Chocolate Balls.

“Our goal has always been to help generations of Aussies create memories whilst making it better with shareable experiences, and these new releases will do just that,” says Darrell Lea Senior Marketing Manager Aymin Diab.

The Rice Bubbles Crispy Milk Chocolate block and two Bites flavours are now available nationwide in Woolworths and Coles for RRP $5. The Peppermint Whipp Dark Chocolate block will be available for RRP $5 from next week.

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