Monday, April 22, 2024

Decoding kid talk with Golden Circle

(IMAGE CAPTION: Jimmy Rees with the Golden Circle 50% Less Sugar range)

Golden Circle’s latest campaign, ‘Less Sweet, Still My Sunshine’ not only involves their latest 50% Less Sugar fruit drink range launch, but also features the decoding of kid talk.

Shining a light on daily moments in Aussie families, Golden Circle with the help of Aussie Family Entertainer, Jimmy Rees is translating common kids phrases, in an online video (see below).

“As parents, we know our kids are the sunshine in our lives. They are innocent, fun, cheeky and sweet. Sometimes, kids might say one thing and think or do another, so there are times when they can be, let’s admit it, less sweet,” says Mr Rees.

“Like bedtime, when the battle to get the kids in bed is much longer than expected, the time it takes to get them changed or getting the kids to eat (and drink) their breakfast. We’re starting a conversation about these times, when kids are less sweet, but still your sunshine.”

The new Golden Circle 50% Less Sugar fruit drink range is being launched as an alternative option for those wanting to reduce their sugar intake from fruit juice.

The 2020 Harvest Insights researched commissioned by Golden Circle reveals that on average 45% of people aren’t drinking fruit juice from the grocery aisle because it’s considered too sugary.

“Golden Circle gives families plenty of sunshine, and now with the 50% Less Sugar range, customers have the option to choose, as it offers the great taste of Golden Circle with 50% less sugar,” says Head of Marketing-Beverages at Kraft, Sachin Rajpal.

Found in supermarkets Australia-wide, as well as online, the range includes three flavours; Orange, Apple & Pear and Pine & Pash, RRP of $3.10.

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