Delectables®, has been officially recognised as the “number one” wet cat treat brand in the world, based on 2025 retail value sales, according to custom research conducted by global market intelligence company Euromonitor International in December 2025 – February 2026.

“This global recognition comes as Delectables continues to build momentum across the globe, including its recent expansion into Australia, strengthening the brand’s international footprint and reinforcing its leadership in the fast-growing wet cat treat category,” according to the brand.

“Wet cat treats are one of the most dynamic segments within the pet category, driven by pet parents seeking more interactive and rewarding ways to bond with their cats.”

Over the past decade, Delectables has built a globally recognised portfolio including Delectables Squeeze Up™, Lickable Spoon™ and Lickable Treats, offering unique textures and tailored formulations for kittens, adult cats and seniors, alongside popular non-seafood and real catnip varieties.

“This number one global ranking reflects Delectables’ ongoing commitment to outstanding product quality and innovation,” said Jack Jensen, Director of Marketing, Delectables. “While we’re proud of what the brand has achieved in just 10 years, we see this as the beginning of unlocking even greater potential as we continue to delight cats and their pet parents around the world.”

Australian Senior Brand Manager Louise Berecic said, “We’re so proud to bring Delectables to Australia. The focus on making the most delicious cat treats possible is the reason why Delectables is number one. So far, the reaction here has been amazing, and we think there is huge potential to grow the category since amazingly 20% of cat parents in Australia don’t currently treat their cats, which is much higher than other countries. Why should dogs have all the fun?”

According to Graham Gilbert, Vice President of Consulting at Euromonitor International, Delectables has demonstrated a strong track record in building its reputation within a highly competitive and rapidly growing category.

Delectables products are currently available at Woolworths stores across Australia and is being supported by a multi-media launch.