True Protein has delivered a new protein bar range, promoted as a “bold departure from the dense, chocolate-heavy bars that have long defined the category”.

Built on the same wholefood formula behind True Protein’s original bar, the new fruit-flavoured range is said to bring a “lighter, fruit-first sensibility to high-performance snacking”. The result, says True Protein, is a bar that tastes like it belongs in the fresh produce aisle, not the supplement shelf.

“Protein bars have become predictable,” says True Protein COO Lachlan Cornwell. “We wanted to create something lighter, satisfying and different.

“The most common reaction from people trying these for the first time is: ‘This doesn’t taste like a protein bar’. That’s exactly what we were going for.”

Like True Protein’s original bar, the new fruit-flavoured product is made with 100% natural wholefoods, almonds, dates, chia seeds, and Himalayan pink salt, combined with a “premium” blend of whey protein concentrate and hydrolysed collagen.

Each bar is designed to support lean muscle growth, post-workout recovery, and gut health, with a macronutrient profile described as being high in protein, healthy fats, and fibre.