Tuesday, April 23, 2024

Devondale Long Life Thickened Cream – back by customer demand

Devondale Long Life Thickened Cream is back on supermarket shelves, thanks to “a large-scale campaign by Australian consumers”.

A relaunched 250ml pack (RRP $2.49) has been available in Woolworths, selected independent supermarkets and MG Trading stores nationwide from 29 October 2018.

Devondale claims its Long Life Thickened Cream is the only long-life cream product specifically for whipping. The company says it’s also good for pouring, and as an ingredient for cooking and baking.

‘Overwhelming customer sentiment’

The manufacturer discontinued the product in 2017 after the closure of the factory in Tasmania. But thanks to “overwhelming customer sentiment”, Devondale brand owner Saputo Dairy Australia decided to relaunch it following its acquisition of Murray Goulburn’s activities in May.

Devondale says it has been “delighted” by customers’ level of loyalty all around Australia.

“We thank everyone that took the trouble to contact us,” a company spokesperson said. “We have listened to you and hope you enjoy the return of this classic Australian product.”

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