Dilmah has announced a partnership with The Salvation Army to help grocery shoppers make an impact.
From now until 26 January, shoppers can “brew a cup of kindness” by purchasing specially marked packs of Premium Ceylon Black Tea in support of The Salvation Army.
Through this initiative, Dilmah is donating 15¢ from every pack sold and more than 150,000 cups of tea to the charitable organisation between October and January.
Dilmah Chairman Dilhan C. Fernando says that Dilmah is a business that was founded on family values and kindness.
“Tea has always been a way for people to connect and feel a sense of calm,” he says. “We hope to inspire Australians to make an act of kindness especially as we enter the season of giving.”
The Salvation Army provides a variety of services to people in need, including counselling, support groups, and crisis intervention.
“With seven in 10 Australians agreeing their mental health is impacted by the current cost-of-living crisis, The Salvation Army is seeing an even greater demand from community members to feel connected and seek the support they need,” says The Salvation Army Head of Community Engagements Major Brad Watson.
“When someone comes to one of our centres, a humble cup of tea is all it can take for people to know we care about them and brighter days are ahead. Having access to tea supplies and financial resources enables us to provide that first step towards providing a pathway to hope.”
Specially marked packs of Premium Ceylon Tea (100 pack) are currently available nationally at all major supermarkets including Woolworths, Coles and IGA.