Friday, June 14, 2024

Doritos brings snacking to a new dimension

Doritos has launched the Doritos 3D Crunch chip range across Australia.

The “puffed-up” versions of the classic triangle-shaped corn chip are said to offer a “lighter, airier and crispier” Dorito. They are available in the flavours of Extreme Cheese, Spicy Salsa and Sweet Chilli.

“The original Doritos 3D chip is a beloved snack of the 90s and has been the most requested Doritos innovation to return in Australia,” says the brand.

“With customers asking for its return for the past two decades, Doritos 3D Crunch will be hitting the shelves tasting better than ever. The long-anticipated wait is over, and fans can finally enjoy the highly anticipated taste of the three-directional snacks.”

“We’re super excited to bring this much-loved chip back with a bold bang,” says Doritos Marketing Manager Katherine Twomey.

“Instead of bringing back the original, we’ve evolved the product to reflect the snacking trends of a new generation. We’re thrilled to introduce a new version and give this much-loved snack its very own glow up.”

Doritos 3D Crunch is available in 70g (RRP $2.64) and 130g (RRP $3.75) formats from Coles, Woolworths and independent retailers.

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