Doritos ‘flaming flavours’ turn up the heat

Doritos has combined the “signature bold flavour and intense crunch you’ve grown to expect from Doritos” with a “spicy international twist”.

The two new “flaming flavours” joining Doritos’ existing Bold range are Southern Sticky Chicken and Mexican Jalapeno Poppers.

“Our new range is inspired by the spice profile of international dishes,” Doritos Brand Manager Eric Burke said. “We can’t wait for Australian consumers to experience the taste from home.”

The new range will be supported through a variety of media across digital and social as well as in-store POS.

Products are available in a 150g pack (RRP $3.29) for the grocery channel and an 80g pack (RRP $2.70) for P&C.

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