Wednesday, June 19, 2024

Double ‘D’ adds new flavour to Smart Sweets range

Confectionery company Double ‘D’ has launched its latest product, Smart Sweets Sour Cola Gummies.

After the popularity of the first three flavours (Fruits & Cream, Berry and Sour Original) in the Smart Sweets range, the company reached out to its customers and asked what flavour they wanted to see on shelves next. Sour Cola was said to be the “clear winner”.

Like the rest of the Smarts Sweets range, the Sour Cola Gummies are said to be low in sugar and in high fibre. They come with a five-star health rating.

Double ‘D’ launched the low sugar gummy range in 2022 after four years of product development and research. The product, according to the company, has been a “huge hit”.

Double ‘D’ Managing Director Justin Hughes says that with improvements in ingredients, it became apparent some time ago that there was a way to make a low sugar treat made with low calorie, high fibre and stevia.

“Smart Sweets have already been incredibly popular among a really wide variety of consumers including people wanting to cut down sugar but have a sweet treat option, parents with young children and people on a fitness journey,” he says.

Double ‘D’ Sweets are manufactured in its Sydney facility, which has seen significant investments recently in packaging and cooking equipment.

Smart Sweets are available in 50g (RRP $2.70) and 35g (RRP $2) formats in major retailers including Coles, Woolworths and IGA.

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