Thursday, May 19, 2022

Drumstick introduces plant-based ice cream

Ice cream brand Drumstick has added a plant-based ice cream to its line-up.

Promoted as staying true to Drumstick’s “creamy” vanilla base, Drumstick Plant Based Classic Vanilla has been “carefully crafted, delivering on taste and texture”.

The vanilla Drumstick, according to the brand, tastes just like the “real deal” and is topped with “decadent” chocolate and “crunchy” peanuts, all encased in a “crispy” wafer cone, finished with a “classic choccy” tip.

“As more people move towards a plant-based diet/lifestyle, it’s important that we create something that everyone can enjoy without compromising on taste or texture,” says Drumstick Senior Brand Manager Tara Cook.

“To achieve this, our tastemakers have been hard at work to ensure the new Drumstick Plant Based Classic Vanilla delivers on that iconic Drumstick texture and flavour that they know and love.”

The Drumstick Plant Based Classic Vanilla is now available in the freezers of all major supermarkets.

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