SaaS and AI technology company Eagle Eye has launched an AI-powered solution that allows retailers to automatically create one-to-one offers to millions of shoppers in real time, moving personalisation from strategy into scalable execution.

The solution, Personalized Promotions, allows retailers to deliver tailored offers to each customer as an individual, resulting in greater return per promotional dollar, reduced operational workload, and improved customer recruitment, reactivation, and long-term engagement.

Personalized Promotions uses AI and machine learning models powered by Google’s Vertex AI to create, personalise, allocate and execute targeted discount offers for each shopper, aligned to both customer preferences and retailer objectives and budgets.

“Retailers have long struggled to connect meaningful personalisation with real-time execution at scale,” says Cedric Chereau, Vice President EMEA and Managing Director EAI at Eagle Eye.

“With Personalized Promotions, we’re giving them the ability to deliver truly individual offers with the speed, control and budget discipline required for modern retail. It’s the next evolution of our AI Personalisation Science, and it unlocks enormous commercial and customer value.”

Personalized Promotions also strengthens retailer-supplier collaboration by giving CPG brands a proven, measurable way to influence customer behaviour. Brands gain access to clear audience, performance and incremental sales reporting. Unlike traditional promotional platforms that rely on predefined segments and limited “best-fit” pools, Personalized Promotions provides attribution at the individual level, creating new opportunities for supplier funding while providing clearer measurement of promotional impact.

Along with the highly successful Personalized Challenges, a personalised gamification capability that has generated 7:1 ROI for retail giants like Tesco, Morrisons and Carrefour; and Smart Rewards, a real-time loyalty, incentive and customer engagement solution; Personalized Promotions is part of Eagle Eye’s full suite of retail-sector focused loyalty and personalisation innovations designed for enterprise retailers and grocers, convenience store groups and CPG brands.