Coles is giving customers the chance to upgrade their kitchen game with its latest collectible campaign featuring MasterChef brand stainless steel cookware.
From Wednesday 24 March, Coles customers will be able to earn Cookware Credits by scanning their Flybuys card when they spend $20 or more in one transaction at Coles or Coles Online. Once customers have enough credits, they can redeem their MasterChef cookware in store.
The exclusive range features seven pieces of cookware to collect and for the first time, Coles has introduced a new method – half pay – which is expected to make it even easier to collect the full set by allowing customers to redeem with half the required credits and paying half the retail price.
Coles Chief Marketing Officer Lisa Ronson says the retailer wants to provide customers with even more value at the checkout by rewarding shoppers with premium quality cookware.
“A lot of pots and pans got a good work out over the past year and there’s plenty of Aussie families who are now much in need of a few replacements,” she says.
“Our recent MasterChef knives program was our most popular loyalty program to date with the highest participation rate across Australian households. Much like our glassware, food storage containers and knife campaigns, we love to help customers top up their kitchen with essential tools.
“These are high-value products so our new ‘half pay’ method was introduced to help increase the accessibility of the program to those who may not spend as much on their weekly shop.
“We’re also delighted to bring [chef and restaurateur] Luke Mangan and [former MasterChef contestant and TV cook] Courtney Roulston on board as our ambassadors because they know exactly how important it is to be equipped with the very best tools in the kitchen.”
Starting from 40 credits, customers can collect a MasterChef 20cm and 26cm non-stick frypan, 18cm saucepan, 24cm casserole dish with lid, 28cm non-stick stir fry pan with lid, 24cm steamer and 24cm stock pot with lid.
MasterChef cookware is also available to purchase in store, while stocks last, starting from $40 for the MasterChef 18cm saucepan and 24cm steamer.