Endeavour Group has appointed Thinkerbell as its lead brand strategy and creative partner, following a recent review of its creative agency model.

Catriona Larritt, Chief Customer Officer at Endeavour Group, says the company is thrilled to appoint Thinkerbell to lead brand strategy and creative work for Dan Murphy’s and BWS.

“Throughout the review process, Thinkerbell stood out for their unique blend of ‘measured magic’, and combining rigorous consumer insight with outstanding creative ambition,” she says.

‍“Their model is perfectly aligned with our strategic vision, and we are confident that their collaborative approach will help drive the next phase of customer and data-led growth for our brands.”

Thinkerbell CEO Margie Reid says the independent integrated creative company has been lucky enough to work with Dan Murphy’s before, a relationship it genuinely treasures.

“So, to now partner with Endeavour across both Dan Murphy’s and BWS is a real privilege,” she says.

“These are retail brands that sit at the heart of how Australians come together – the barbecues, the birthdays, and the Friday knockoffs. The team at Endeavour are seriously ambitious business people, and we’re delighted they’ve trusted us to help write the next chapter.”

‍Thinkerbell will take the reins on creative work Endeavour Group’s retail brands, working alongside Endeavour’s production partner, Plus Also Studios, to deliver end-to-end creative and production services. It will commence work with Dan Murphy’s and BWS next month.