Shop! ANZ’s 23rd annual Retail Marketing Awards, are now taking entries!
Australian retail marketing campaigns will be recognised across 26 categories, covering physical displays and shopper experience.
The awards are open to both Shop! ANZ members and non-members, entrants vie for distinguished Gold, Silver and Bronze prizes. Additionally, there will be the Award’s highest honour, Tom Harris Retail Marketing Award (named after Shop! ANZ founder, Tom Harris) on offer.
“Like many, Covid-19 has afforded us the opportunity to reinvent the way things have been done in the past, and as a result we’ve launched a number of new categories to cater to the market where we are at now, as well as overhauling some historic elements that were in need of a modern approach,” says General Manager of Shop! ANZ, Carla Bridge.
“The historic ‘cigar shop Indian’ statuette trophies will be replaced this year for a new and exciting design to be launched on the Awards night that we feel is a better reflection of our industry and caters to the range of cultural sensitivities in the multi-faceted world we live in.”
It’s also been announced that there will be two one-off Covid-19 related cateogories to recognise the impact that coronavirus restrictions have had on the industry.
Covid-19-Safe Retail Continuity Product
Awarded to the best product created specifically to help or enable brands and retailers of any type to continue operations ‘Covid Safe’ for employees and shoppers.
Campaign Response to a Covid-19 Changing Shopper
This will be awarded to the best campaign or retail transformation project designed specifically to cater to changes in shopper behaviour or challenges arising from the Covid-19 pandemic restrictions.
Submissions are open from 8 October, 2020 to 18 January, 2021. Australian and New Zealand designers and producers of retail marketing material, brand owners, agencies, suppliers and retailers are eligible to enter the awards.
Winners will be announced at the Shop! Awards Gala Dinner on 25 March, 2021. Tickets can be purchased at shopassociation.org.au/events/2020-awards-gala-dinner.
Awards criteria and how to enter is available here.