Tuesday, June 18, 2024

Explore the Sensory Experience at foodpro

Food manufacturing industry event, foodpro, is kicking off at the Melbourne Convention and Exhibition Centre this Sunday (23 July), running until Wednesday, 26 July.

“We have more than 400 exhibitors this year and with a wide range of exciting new features, there are endless opportunities to explore new industry products and insights,” says foodpro Product Manager Felicity Parker. “Plus, visitors will have ample opportunity to network and enjoy the show floor.”

One area foodpro is looking forward to featuring is the Sensory Experience.

“This will provide a unique experience for exhibitors to share new product offerings and for visitors to explore what’s new on the market,” says Ms Parker.

Here, visitors will be able to taste, touch, see and hear the latest insights, ingredients and innovations in food manufacturing.

“We know the area will leave people feeling enthused, inspired and ready to bring new product ideas to life,” says Ms Parker.

Key Sensory experiences include:

Kerry’s Beverage Bar

International “leader” in taste and nutrition innovation Kerry will showcase its expertise in taste, proactive health, food protection and preservation at the Beverage Bar.

The team will be on hand to discuss beverage innovation, offering samples of four “great tasting” beverage concepts: Orange and Ginger Immunity Booster Shot, Vegan Protein Punch, Lemon Fruit Splash, and Cherrywood Smoke Margarita Mocktail.

The Insights PLAYhouse

PLAY Innovation conduct market research and forecast innovation insights across the new product development process. Experience a range of those invaluable insights at the Insights PLAYhouse.

Businesses will be able to discover who on their team or what holds back their innovation efforts and whose voice is essential to a “first-class” innovation program.

Monash Virtual Reality Experience 

The Monash Smart Manufacturing Hub will be providing visitors with a VR experience of a food processing plant and manufacturing production and packaging line using advanced robotics and smart membrane technology. Through digital twin technology the MSMH allows virtual commissioning and optimisation of all manufacturing production and processes.

Visitors will also be able to access AR technology to view various innovative food products that Monash has helped to research and develop.

Ingredients Tasting Zone

At the Ingredients Tasting Zone visitors will have the opportunity to sample finished products containing “delicious” flavours and functional ingredients from three foodpro suppliers.

From sustainable chocolate to high fibre cookies, drop by to taste products from Health Ingredients Co., Belcolade (DKSH) and Carmi Flavors.

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