Tuesday, June 18, 2024

VIBE unveils functional soda beverages

VIBE soda is a new range of beverages bursting with personality, fizz, big flavour, low sugar and “added functionality” available in three flavours with a different functional benefit in each of the three drinks (all when consumed as part of a healthy and varied diet).

VIBE Lemonade Gut is a soda containing prebiotics which is said to promote “a positive change in gut microbiota.” VIBE Lemon Orange Immunity is formulated with beta-glucan to is said to help support the immune health. And VIBE Raspberry Focus is said to offer “a caffeine hit from coffee beans to improve concentration and alertness.”

“The VIBE team undertook significant consumer and market research to ensure they created a functional drink that met the evolving needs of Aussie consumers.”

Asahi Lifestyle Beverages General Manager – Marketing, Lauren Fildes says, “When choosing an alternative to soft drink, people want great taste first, then something that’s low in sugar and has a range of functional benefits to choose from.”

“Through the research, we found there were too few offers available that tasted great and had the added delivery of functional benefits. That’s why VIBE was born.”

VIBE (RRP of $9.50 for 4 x 330ml) offers an alternative to regular soft drinks and is now available across the country in Woolworths Supermarkets, and will be available in more stores in the coming months.

Aussie health and fitness expert Sam Wood announced as new VIBE brand ambassador

Australia and New Zealand’s beverages company, Asahi Beverages, has appointed health and fitness expert Sam Wood as the new ambassador for VIBE Soda. VIBE recently launched in Australia and joins the extensive Asahi Lifestyle Beverages portfolio.

Asahi Lifestyle Beverages General Manager – Marketing Lauren Fildes says, “The appointment of Sam Wood is an exciting partnership that will support VIBE’s launch in Australia and its ongoing marketing strategy. We have been speaking with Sam and his team for some time now and are thrilled to share this exciting news with our customers and the broader market.

“Sam Wood is a nationally recognized face who combines health and a positive attitude to life. He champions a balanced healthy lifestyle which is very complementary to the overall values of VIBE.”

Sam Wood is one of the country’s “leading” health and fitness experts and the owner of 28 By Sam Wood. With more than 20 years of experience in the health and fitness industry, he is a highly successful entrepreneur, businessman, author, and media commentator. Sam pairs his extensive experience in fitness with a keen focus on mindset and motivation and enjoys a healthy and balanced lifestyle.

Sam said “With such a saturated market of sodas out there, it’s hard to decipher which ones are better for you. VIBE has been able to nail a drink that can be consumed as an alternative to a soft drink yet still packs a punch full of flavour”.

“The functional benefits across the three different flavours offer variety for consumption on whatever vibe you’re feeling!”

VIBE Soda ambassador Sam Wood.

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