Ferrero Rocher rolls out eco-designed boxes

The Ferrero Group has announced a new eco-designed box for its Ferrero Rocher range.

Ferrero will begin to introduce the new eco-designed boxes in a phased roll out around the world starting from this month. The company will start with its best-selling products: the Ferrero Rocher 30-piece which will arrive in Australia and New Zealand before Christmas, and the 16-piece which will be on local shelves in 2022.

The new Ferrero Rocher eco-designed boxes are made from polypropylene, which is said to enable easier recycling globally. In addition to being easier to recycle, the new innovation will reduce the use of plastic and the impact on the climate. The new boxes are claimed to use 40% less plastic for the 16-piece and 38% less plastic for the 30-piece.

Ferrero Rocher is expected to save approximately 2000 tonnes of plastics globally in the first year from introduction this month. Once the implementation of the new eco-designed boxes is complete across the entire Ferrero Rocher box portfolio, the full impact of the project is estimated at approximately 10,000 tonnes less plastic used.

The new 16-piece and 30-piece boxes are also said to have at least a 30% lower carbon footprint. Additionally, when a box is recycled, it has an even lower climate impact – reaching a 70% lower carbon footprint versus the previous box.

The Ferrero Group President Global Marketing Premium Chocolate President Jerome Gray says for nearly 40 years, Ferrero Rocher has been helping its consumers to celebrate life’s golden moments.

“Today, our new eco-designed box enriches those experiences further by making them more sustainable,” he says.

“Our consumers can enjoy and savour Ferrero Rocher with their loved ones, while being confident that we are doing our part to reduce the impact of our packaging.”

To create the new box, the R&D team at Ferrero worked to develop and trial over 29 different plastic resins working with materials expert Milliken.

The Ferrero Group Global Packaging Director Fabio Mora says the eco-designed box is a clear example of the company’s dedication to enhancing packaging circularity.

“We worked in close partnership with Milliken who brought their innovative and critical thinking to help reduce the environmental impact through the use of a new polypropylene material for the Ferrero Rocher box,” he says.

The new eco-designed Ferrero Rocher box is promoted as an important first step on the brand’s journey towards more sustainable packaging. All box formats and packaging components will evolve towards more sustainable packaging by 2025, in accordance with the Ferrero company commitment.