Wednesday, February 28, 2024

Finish celebrates five years of water saving initiative

Finish is celebrating the fifth anniversary of its #FinishWaterWaste initiative this year.

According to Finish, the milestone underscores the brand’s dedication to water conservation and its ongoing support for Australian farmers, in collaboration with Rural Aid.

A crucial part of the #FinishWaterWaste initiative is empowering Australians to save water through simple behaviour changes.

Since the launch of #FinishWaterWaste, Rural Aid has been able to deliver more than 20 million litres of water and over 150 domestic water tanks to farming families impacted by natural disasters.

“Finish has always been known for our outstanding clean and shine performance allowing people to skip the pre-rinse and in doing so save water in the process,” says Reckitt Hygiene Marketing Director ANZ Florence Paoli.

“Joining forces with Rural Aid five years ago was a natural step for Finish, given our commitment to water conservation. This partnership was forged to make a meaningful difference in water conservation and provide critical support to our farming communities, during one of our country’s toughest and most severe droughts.

“Today, we stand proud of what we have achieved alongside Rural Aid and remain passionately dedicated to this cause as some parts of Australia continue to grapple with drier and warmer conditions.”

To celebrate the five-year milestone, Finish is amplifying its commitment to water security. For every Finish Ultimate Plus pack purchased at Coles from 10 January to 6 February, the brand will donate $5 to Rural Aid, contributing up to $200,000 towards water tanks and water delivery for Australian farmers and regional communities affected by drought.

Adding to the campaign’s reach, Finish says Libby Trickett, former Olympic swimmer, and dedicated campaign ambassador, has been integral in promoting efficient water use.

“Her advocacy, particularly in encouraging Australians to adopt simple water-saving actions like skipping the pre-rinse with Finish tablets, continues to inspire sustainable living practices nationwide,” adds the brand.

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