Iconic South Australian brand Men FruChocs is bringing a tropical twist to its beloved range with the launch of FruChocs White Choc Pineapple.

Tapping into the growing white chocolate trend that’s capturing consumer attention both locally and globally, the new flavour delivers a punchy pineapple centre wrapped in smooth, creamy white choc. A vibrant, indulgent bite perfect for after-dinner treats or sharing with the family.

The upcoming launch follows the success of FruChoc White Choc Raspberry and reflects Menz’s ongoing commitment to innovation, responding to consumer demand for flavours that are both nostalgic and excitingly new.

“This newest flavour combination is a bold new addition to our range. It’s the perfect balance of indulgence and tropical flavour, and we’re thrilled to share it with South Australians,” said Phil Sims, CEO of Menz.

“Innovation is at the heart of everything we do, and with white chocolate enjoying a surge in popularity, we saw the perfect opportunity to re-invent the much-loved FruChocs and give them a sunny, tropical twist.”

FruChocs White Choc Pineapple will be available in 135g bags (RRP $7) from 25 August in Coles, Drakes Supermarkets, The FruChocs Shop (Glynde, McLaren Vale, Hahndorf) and online.