Thursday, February 22, 2024

Frugl app adds more grocery retailers

Australian grocery comparison app Frugl Grocery, launched in February 2020, has released its version 3.0, adding a host of new retailers and enhanced features for consumers.

Frugl previously tracked prices between products at Coles and Woolworths. The latest version has been enhanced with the introduction of more retailers including Aldi, IGA, Drakes and Foodland.

This update is said to allow consumers to “compare more of the best deals each week when it comes to shopping savvy at the supermarket”.

Other updates to the app include:

  • Upgrades to the ways that app users create custom lists, shared lists and collaborative lists
  • Social logins (via Facebook, Google and Apple)
  • The Shopping Note – allows users to split their current shopping list into specific retailers, add product quantities and mark off products
  • Wellness features – retained and streamlined wellness tools, allowing users to identify allergens and nutritional thresholds, and utilise these settings to filter their search results.

Frugl Managing Director and CEO Sean Smith says this is just the beginning of significant app upgrades for the Frugl community.

“At the end of December 2021, Frugl had received 40,000 registered users in our community,” he says.

“With a growing demand for more comparison retailers to help Australian grocery buyers save more every week at the checkout, our team has worked incredibly hard to launch the latest version of our app.

“With the new capability to add unlimited retailers to our platform to enhance shopping options for users, we’re looking forward to making Frugl even bigger in 2022.”

Frugl checks the catalogue prices of over 5,200 grocery stores each week, with almost 60,000 products available to compare.

Frugl is free to download from the app store.

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