More than a decade since creating the protein water category, BODIE’Z is building another new category with the national launch of a functional sherbet range, Fizzers.

Claimed to be the world’s first functional sherbet range, Fizzers combines the nostalgic fun of fizzing sherbet with clinically recognised functional ingredients to create what BODIE’Z calls “joyful wellness”: making healthy habits enjoyable rather than another chore.

“If you can make wellness genuinely enjoyable, people are much more likely to make it part of their everyday lives,” said founder Bodie Lazar.

Putting the fun in functional

Unlike traditional supplements, Fizzers require no pills, capsules, powders, mixing or even water, making wellness simpler, more enjoyable and easier to incorporate into everyday life.

Consumers simply tear open a sachet and enjoy the familiar fizz and burst of fruit flavour. Hidden inside are clinically recognised functional ingredients designed to support hydration, performance and mental focus.

The initial range includes:

• Electrolyte Fizz – formulated to support hydration and recovery.
• Creatine Fizz – delivering 3g of creatine monohydrate in a completely new format.
• Lock In Fizz – combining L-Tyrosine, Matcha and Vitamin B6 to support focus and mental performance.

Additional functional sherbet products are already in development.

Building a new category

Available nationally from Kmart, Amazon and bodiez.com (RRP $2.50 per sachet), Fizzers marks the biggest evolution of the BODIE’Z brand to date and the beginning of what the company believes is an entirely new category.

“The future of wellness isn’t about asking people to be more disciplined,” said Mr Lazar.

“It’s about giving them something they’ll actually look forward to.”