Fussy Cat is expanding its dry food range with the launch of Fussy Cat Dental Defence Ocean Fish, a new “complete and balanced” meal designed to help support cats’ everyday dental health.

The new grain free recipe is made with Australian sourced ocean fish and is said to combine the meaty flavour cats crave with added oral care benefits in “every crunchy bite”.

According to the brand, the product’s specially designed kibble shape and crunchy texture encourage cats to chew, helping to clean their teeth and reduce plaque and tartar build up.

An added dental agent provides “proven” oral care benefits, while natural parsley is said to help promote fresher breath. It also contains calcium to support strong teeth.

Fussy Cat Brand Manager Grace Davey says dental health remains a key concern for cat owners, but maintaining a regular oral care routine can be challenging.

“Cat owners want to support their cat’s dental health, but brushing and other forms of dental care aren’t always easy to incorporate into their daily routine,” she says.

“Fussy Cat Dental Defence offers a simple way to provide everyday dental support through their regular meal, combining complete and balanced nutrition, the meaty taste cats love and added dental benefits in every crunchy bite.”

Fussy Cat Dental Defence Ocean Fish will be available nationally in Woolworths from 15 September and in Coles nationally from late October. A 2.2kg bag will retail for $26.50.