Future Farm’s plant-based tuna now at Coles

Future Farm has brought its very first fish substitute, Future Tvna, to Australian shores.

Now available in 487 select Coles stores nationwide (RRP $6.50), the plant-based product is said to look and taste like the “real thing”, thanks to the use of ‘true texture’ technology.

Future Tvna is sold in “familiar flaky chunks to replicate real fish and meat fibres”. It uses Future Farm’s “signature blend” of soy, bean, and chickpea protein, bringing “flavour to the forefront” with the addition of olive oil, microalgae oil, and radish.

Future Tvna (like its fellow Future Farm products) is promoted as gluten free, GMO free, hormone free, with no artificial preservatives added. The new product also has 11.3g of protein per serve and provides a “good source” of omega 3.

“It’s about time we were able to offer a delicious plant-based tuna to those who love fish,” says Future Farm founder Marcos Leta.

“Future Tvna also innovates as the brand’s first ready-to-eat, non-frozen fish, and it’s so similar to the real thing that in some markets it is sold next to regular canned tuna.

“As a team, we will keep working to upgrade our technology and products to the point where people won’t recognise what’s animal and what’s of plant origin, making the need for us to eat animal meat obsolete.”

Future Farm was first introduced to the Australian market in May, with the company launching its plant-based burgers, meatballs, and beef into 732 Coles stores.