Monday, June 17, 2024

Game-changing partnership between Mattel and Cobs

Global toy company Mattel has partnered with Cobs Popcorn to release 13 new ‘game-changing’ cards for the card game, Uno.

During the promotional period (March 16 to April 1), specially marked Cobs Popcorn packs across Australia include a single card to add to original Uno, with new actions to use against opponents.

Highlights include a ‘deflection card’, which can be played anytime to bounce a card back onto the player that cast it, a ‘draw eight wildcard’ and the “crowd-pleaser” ‘popcorn card’, which allows access to the popcorn for one round.

Mattel Senior Marketing Manager Jacinta Whitehead says Cobs and Mattel share the values of family fun, and the meaningful partnership between the two unlikely brands is an exciting innovation.

“In launching these limited-edition cards, we’re appealing not only to existing Uno enthusiasts, but also a whole new audience of card-game players,” she said.

Mattel worked with creative agency Lost Art to create the idea and ensure the new additions added to the appeal of the card game.

Lost Art General Manager Axel Moline said: “We wanted to find an FMCG partner that might be consumed while families and friends play a game, so Cobs Popcorn was an obvious choice and one with whom we could integrate in game play.”

The specially marked Cobs Popcorn packs will retail for $3.29 until stocks last.

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