Wednesday, June 19, 2024

Golden Gaytime and Pauls team up for new custard launch

Asembl has brought Streets Golden Gaytime and Pauls together for the first time to launch a Pauls Golden Gaytime Inspired Toffee Custard.

The new product features Pauls’ “outrageously thick and creamy” custard combined with the golden toffee and “creamy” vanilla flavours of Golden Gaytime. It’s promoted as being “perfect” on its own or with a favourite dessert.

Streets Marketing Manager Tansy Skidmore says Streets is thrilled to be partnering with Pauls for what will “undoubtedly be this summer’s favourite custard”.

“Our Golden Gaytime has been an Aussie favourite for over 50 years, so it’s exciting to be coming together with another homegrown favourite, Pauls,” she says.

Lactalis General Manager of Marketing Angela Burr says with Golden Gaytime and Pauls being such iconic brands, Lactalis is excited to bring them together to make this “delicious” custard.

“There’s a lot of anticipation for this one already – we know consumers will love it!” she says.

The Pauls Golden Gaytime Inspired Toffee Custard is now available in Coles, Woolworths and independent grocery stores for a RRP of $6.50.

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