Friday, July 19, 2024

Good Food Partners launches ‘Joy St’ guilt free snacks

Good Food Partners has unveiled the next level in salty snacking with the introduction of a new, “guilt free” range of premium, flavour packed snacks for “chipsters – grown-up kids and adults who want better for them alternatives they can consume without FOMO or guilt.”

Joy St Protein Puffs create a new benchmark in happy snacking, packing a powerful flavour punch. Made from 20 per cent plant protein, Joy St Protein Puffs are oven roasted, gluten free, vegan friendly, and only 100 calories per serve. The new gen Joy St Protein Puffs come in Sea Salt & Balsamic Vinegar, Smoked Salt and Sweet Chilli & Sour Cream flavours, offering a moreish treat guaranteed to tempt the tastebuds.

Good Food Partners Managing Director Chris Diver says, “Joy St is born out of a desire to challenge mainstream brands on their home turf with a better-for-you alternative that’s big on flavour and protein so you feel fuller longer. Gone are the days of nutritious food living in exclusive aisles with lofty price points, boring packaging and no flavour.

“Joy St is a reflection of a modern mind-set – balance doesn’t mean sacrifice or trade-offs – it’s about making good choices that make you feel happy and enjoy the moment,” he said.

Snacking has never been busier with 71 per cent of consumers snacking at least twice a day. Even as consumers face tough times, research by Mondelēz International reveals they view their favourite snacks as affordable and necessary indulgences. In fact, snacking is increasingly replacing traditional meals in consumers’ lives as a source of flavour and fuel throughout the day.

“Good Food Partner’s mission is to lead the way in creating Better-For-You innovation to more aisles in the supermarket. We are really excited to launch Joy St in Woolworths,” Mr Diver said.

The new Joy St Protein Puffs range (RRP $4.30) is available at Woolworths stores nationally.

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