Saturday, June 15, 2024

NIQ unveils new brand identity

NIQ, the global leader in consumer intelligence, has launched a new brand identity, reflecting the company’s industry-leading insights and measurement capabilities, revealing new pathways to growth for retailers and brands. The new branding aligns with a significant transformation across the organisation and represents a commitment to delivering the most complete and clear understanding of consumers globally – the Full View.

NIQ’s Full View is powered by more—more data from more channels, sources, consumers, and regions. Understanding, measuring, and activating on complete data provides an unparalleled opportunity for clients to gain a competitive advantage, capitalise on opportunities, mitigate risks, and understand evolving consumer shopping behaviour. With the clearest understanding of consumer behaviour, delivered through an advanced platform with integrated analytics, businesses can make confident decisions that will drive growth.

“The new brand identity balances our legacy and our future as the leader in consumer intelligence,” says NIQ Chief Operating Officer Tracey Massey. “In 1923, our company created the concept of market share, and now, with our investments in omnichannel, NIQ’s identity signifies the new standard for understanding what consumers buy, why they make purchase decisions, and most importantly, how our clients can win.”

NIQ APAC President Justin Sargent adds, “The transition towards a new identity is an exciting phase for NIQ and we’re committed to growing our relationship with clients and community in the Asia Pacific region. We are ready with full energy and a strong promise to deliver best-in-class solutions and products to help businesses navigate complex challenges and partner with them in creating more opportunities together.”

New elements of the brand identity include revamped company name, logo, colors, and purpose. Together, they signal the company’s evolution and signify leadership in omnichannel consumer intelligence.

  • Name/logo: NIQ, builds on the company’s legacy and reinvents itself for the future.
  • Color palate: The diverse range of colors support NIQ’s advanced Connect platform and Discover data visualization platform, a robust and intuitive business intelligence tool that interacts with the most complete consumer data sets around the world.
  • Brand purpose: “Show the world what people want,” focuses the company’s strategy and employee value proposition.
  • Brand promise: “We deliver the Full View, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth,” shows clients our uniquely ambitious point of view.

“Our new identity embodies the renewed sense of purpose, and energy across the company, that embraces change, innovation, and solves the industry’s biggest challenges,” says Chief Communication Officer & Head of Marketing, North America Marta Cyhan-Bowles. “This is a milestone year for NIQ, as the company accelerates our vision for the world to see us for who we truly are, a pathway to growth.”

NIQ’s new identity will be showcased at the annual Consumer 360® conference in North America as the company breaks new passages towards purpose, defines new inroads for innovation, creates new bridges for collaboration, and maps new pathways to growth.

About NIQ

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behaviour through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View.

NIQ was founded in 1923 and is an Advent International portfolio company.

For more information, visit NIQ.com

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