Grill’d has added to its retail range with the launch of the new Grill’d Sweet & Smoky Beef Burgers.

Now available exclusively at Coles, the new addition brings another restaurant-inspired flavour to Australian kitchens, pairing the brand’s signature “quality beef burger experience with a sweet and smoky flavour profile designed for easy at-home meals”.

Each 460g pack contains four premium beef patties delivering 22g of protein and less than 3g of sugar each, and uses 100% Australian grass-fed premium hormone-free, antibiotic-free and gluten-free beef.

Grill’d founder and Managing Director Simon Crowe says the expanding range reflects the brand’s commitment to giving Australians more ways to enjoy Grill’d beyond the restaurant.

“The restaurant dining experience we provide people will always be at the heart of Grill’d, but we know continuing to build a multi-channel business provides accessibility and convenience to customers, who want to enjoy a Grill’d experience wherever they choose to eat,” he says.

“Time and time again the success of our supermarket range has demonstrated a strong demand for Grill’d products in-home, and this launch continues our commitment to this space.”

The launch builds on the success of the expanding retail range from Grill’d. The burger restaurant chain began its partnership with Coles in August 2025 with the introduction of its Grill’d Signature Beef Burgers (2-pack), Grill’d Signature Beef Burgers (4-pack) and Grill’d Premium Wagyu Burgers with Caramelised Onion (2-pack.).

Earlier this year, Grill’d added the Grill’d Oscar Piastri Wagyu Burger to its Coles range for a limited time. This was followed by seven signature sauces, which were introduced to the range in May.

The Grill’d Sweet & Smoky Beef Burgers (4-pack) are a Coles-exclusive flavour, currently available for $13.