Tuesday, June 18, 2024

Grinders delivers premium at-home coffee experience

Grinders Coffee has expanded its retail offering, launching a new premium coffee bean range, Café-Q.

The two new bean blends, Darkoko and Cremello, have been specially selected, batch roasted and blended by Grinders’ Master Roaster to deliver a “perfectly balanced, cafe-quality” coffee experience at home.

“We’re excited to be launching our Café-Q blends and deliver a premium at-home coffee experience for our customers,” says Grinders Coffee General Manager Sally Byrne.

“Australians love quality coffee, with the premium and super premium coffee beans segment experiencing double-digit growth, as more consumers turn their kitchens into cafes with the rising popularity of at home barista-style coffee machines.

“We want our customers to always have a better coffee experience no matter where they are. Our new premium offer takes that experience to the next level.”

Darkoko is Grinders’ first dark roast for retail. It’s described as a “strong and intense”, five-origin blend of Brazil Santos, Papua New Guinea, Costa Rica HGA, Mexico HG, and Indian Robusta coffee beans with a “heavy” body as an espresso, with “notes of dark cocoa and dried fruit that rise above the sweetness of milk leaving a nutty, malty aftertaste”.

Cremello is promoted as a “mild, smooth, and balanced”, three-origin blend of Brazil Santos, Papua New Guinea AX and Mexico HG coffee beans. Grinders adds that the product is a “well-rounded and versatile” blend with “notes” of “velvety” milk chocolate and caramel with a nutty, honeycomb aftertaste.

Grinders Café-Q blends are available in 500g and 1kg packs at Coles and selected independent supermarkets.

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