The ‘Never Settle’ campaign from Hahn SuperDry, drives home the belief that our comfort zone may be what’s holding us back from living all that life has to offer.
Amplified via TV, outdoor and digital, the newest activity from Hahn aims to connect the brand to its consumers with inspiring messaging brought to life through a variety of routes. ‘Never Settle’ will be one of Hahn’s largest campaigns ever with a multi-million dollar marketing investment.
Hahn SuperDry is also devoting efforts to bolster the consumer experience, through exciting experiential activities and significant investment in trade marketing to shoppers in the on-and-off premise.
“With this campaign, we aim to create powerful connections and compelling executions to drive engagement and lift awareness through above-the-line activities, and direct to consumers in store,” Lion Brand Director Jack Mesley said.
“This means that Hahn will not only launch in a big way, but will also start to ‘walk the walk’ through the creation of money-can’t-buy-experiences for consumers to follow their passions and do the things they’ve always wanted to do, but haven’t had the courage to do.”
There will be four bursts of media during F17, aligning to Hahn’s biggest volume months across TV, OOH, digital, experiential, sponsorship, PR and social. This investment will also be supported in store to ensure customers benefit from the significant above-the-line activity.