Health Guru Cauliflower Puffs are a plant-based, savoury, baked snack, not fried.
Founders Sarah and Don wanted to incorporate more vegetables into the average diet. Their research suggested an increasing number of consumers replacing meals with healthy snacks.
“In 2020, puff-based products increased by 17.06% in the natural segment and 8.33% in the conventional [Spins Data, 2020],” they said. “Moreover, cauliflower reported the highest market growth per SKU in the crackers category for the natural channel and the third highest growth in salty snacks [Nielsen, 2021].”
Described as “functional, delicious, and nutritious”, Health Guru Cauliflower Puffs contain no “nasties”, a serving of veggies with an “uncompromising” taste. Pure, freeze-dried cauliflower is the “hero ingredient”, retaining the natural sweetness and nutrients.
Health Guru Cauliflower Puffs are available in the five flavours of Sea Salt, Salt & Vinegar with Apple Cider, Just BBQ, Bangkok Sriracha, and Vegan Cheddar.