Wednesday, April 17, 2024

Hemp Foods Australia secures national distribution

Hemp Foods Australia’s certified organic Hemp Gold Seed Oil will be available in over 100 Woolworths stores across the country following a distribution deal with the retailer.

A subsidiary of Elixinol Wellness, Hemp Foods Australia has also expanded is partnership with Costco. The retailer has added certified organic Hemp Gold Protein to its stores following the success of the Australian Hemp Seeds product which it began stocking at the end of last year.

Felipe Favaro, General Manager at Hemp Foods Australia says the partnerships demonstrate the growing mainstream appeal of hemp.

“They underpin our strategy to drive wider national distribution so we can provide more people with the amazing nutritional and health benefits of hemp products,” he says.

Growing interest in hemp

With interest in plant-based diets and an understanding of hemp’s unique health benefits growing rapidly, Hemp Foods Australia is now firmly focused on optimising its portfolio of products and driving innovation within the industry.

“Product innovation in foods containing hemp continues to grow, with one such trend being hemp-based protein,” says Global Head of R&D and Innovation Beata Silber.

“At Hemp Foods Australia we are responding by creating new and innovative products such as flavoured protein powders, which offer a 100% plant-based meal replacement, as well as a hemp paste that can be used by manufactures in all kinds of foods, including ice creams, yoghurts, snack bars and soups, to enhance existing or new products.”

About Hemp Foods Australia

Located in Bangalow in the Byron Bay hinterland, Hemp Foods Australia has been championing the health and environmental benefits of hemp since 1999.

“We see innovation in hemp food products core to our ongoing growth and a key differentiator from many other hemp brands in the market,” says Ms Silber.

In addition to Woolworths and Costco, Hemp Food Australia products are also available in health food stores Health Life and Go Vita, as well as local supermarkets, including select IGAs and Harris Farms.

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