Hi-Chew is launching a new website in Australia and New Zealand to help drive customers to hundreds of new retail channels.
In Australia, the Hi-Chew 100g Original Mix will be ranged in Coles supermarkets, reaching a total of approximately 700 stores by the end of June.
Additionally, it’s carried in Costco and Daiso, as well as various convenience stores and petrol stations.
In New Zealand, approximately 140 Countdown stores have begun ranging 100g Original Mix, 100g Tropical Mix, and 90g Sweet & Sour Mix.
The Foodstuffs Group has ranged the candy for several years.
The new sites can be found at:
“I’ve watched major sales growth for Hi-Chew in various markets, but what we’re seeing here is something new,” Managing Director of Morinaga Asia Pacific Co., Terry Kawabe says.
“Young people in particular are eager to get our products.”
Furthermore, Morinaga is planning to launch additional flavours, and products this year. Sales in FY20 tripled compared to FY17, and are on track to achieve a record jump this year.