Coca Cola Australia’s iconic Kings Cross billboard, a feature of the Sydney skyline for fifty years, is celebrating with a special makeover and a collection of “Meet me at the Coke sign” moments.
The landmark has been a meeting place in Sydney for 50 years, illuminating the night sky in Kings Cross and serving as a beacon for both locals and tourists alike. With thousands of people passing by Sydney’s Kings Cross billboard every day, Coca-Cola is proudly sharing the milestone with those who also hold a connection to the sign.
“We’re so proud to celebrate five decades of incredible history of our iconic Kings Cross billboard,” says Kate Miller, Marketing Director at Coca Cola Australia.
“From first dates to epic nights out, it has truly become the cornerstone of many incredible stories of meaningful connection.”
To celebrate the stories of Aussies who have had memorable “Meet me at the Coke sign” moments over the years, Coca-Cola has placed a QR code on the newly updated billboard to allow passers-by to share their personal stories of meeting friends and loved ones at the sign. Stories can also be shared via the Coca-Cola website.
Since its installation in 1974, the sign has become one of Sydney’s most recognizable landmarks and a symbol of the city’s vibrant energy. The Coca-Cola sign’s enduring presence also highlights the brand’s long-standing commitment to Sydney and Australia, with Coca-Cola being a proud supporter of local communities, the arts and culture, creating unforgettable experiences for generations.
From lighting up Mardi Gras, advocating for marriage equality, cheering on our Matilda’s in the FIFA Women’s World Cup, raising over $100k for the local community and an early signpost for the annual City to Surf run, the King Cross Coca-Cola sign has rightfully earned icon status and will continue to light up the city for years to come.