IGA’s 1,400 independently owned stores and their customers are coming together to support Australian farmers affected by drought.
Customers are able to buy a $2 Raindrop Token, with all funds raised going towards the Drought Angels Appeal.
Well known in rural Australia, Drought Angels is a small charity that gives personalised assistance to farmers in need. It also provides stock feed, food hampers, financial support via prepaid Visa cards, IGA gift cards and local-produce vouchers.
Chair of the IGA National Retail Council Joseph Romeo said, “The current drought in Australia is having a devastating effect on families and farmers. We want them to know that they’re not alone. This is a tough time for all. IGA is here to support them, as they’ve supported us throughout the years.”
“Drought Angels provides an amazing service to our farmers who need the most help. It’s important that donations get to the right people as quickly as possible. The great thing about Drought Angels is that the money will be collected and allocated on a weekly basis, making people’s ongoing support crucial.”
IGA says it strives to support local communities around Australia with programs such as the IGA Community Chest. This raises funds for local charities, teams and organisations through in-store purchases.
Drought Angels Raindrop Tokens will be available in IGA stores around the country from August 27 to November. Customers’ Raindrops will be displayed in-store to raise awareness further.