Thursday, May 30, 2024

Industry Beans updates cold brew cans

Industry Beans has re-introduced its cold brew cans to the market with a new “sleek look”.

Guaranteeing the “same great taste”, the product is created using Industry Beans’ own proprietary 100 per cent PureProcess brewing method, just coffee and water. It’s described as being “crystal clear, impeccably clean and free of nasties” such as pasteurisation, nitrogen and preservatives.

According to the brand, the new cans were redesigned to resemble the origins of the coffee inside, highlighted by the reference to the mountains of which the coffee is grown. The cans and packaging are also 100% recyclable.

The “jewel in the crown” of the repackaged range is the newly released Superfood Cascara Spritz, promoted as a first of its kind sparkling coffee cherry tea. While cascara used to be a by-product of the coffee industry, Industry Beans has recognised the benefits of this superfood.

The cold brew range (RRP $19.00 for a four-pack) is also available in the variants of Single Origin Still and Single Origin Sparkling.

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