Brands can now clearly measure how digital campaigns drive purchases in store, solving the long-standing challenge of closed loop attribution at scale.

Amperity, the AI-powered customer data cloud, and Criteo, the global platform connecting the commerce ecosystem, announced an innovative solution through their partnership with MixIn by Endeavour Group.

The new solution links verified in-store sales directly to digital campaigns, giving marketers a clear picture of impact across both online and offline channels.

“This changes how retail media works in Australia,” said Hayley Robinson, Head of Sales & GTM Retail Media at MixIn by Endeavour Group.

“For years, brands have been asking us for proof that digital campaigns drive in-store sales and now we can finally show it. It’s a real breakthrough for our partners.”

Today’s shoppers move across countless digital touchpoints before buying, yet most sales still happen in stores. Until now, brands have struggled to see which campaigns actually influenced those purchases.

A 2025 study by Arktic Fox found that 96% of brands struggle to quantify the return and value of retail media investments. This solution addresses that credibility gap, while also enabling MixIn to automate and scale first-party data activation – giving beverage brands a sharper edge in the market.

The new attribution solution provides MixIn’s retail media network with:

• First in Australia: Connects in-store sales with digital campaigns at scale, giving brands proof of effectiveness.
• Fast rollout: Built and launched in just five weeks, now helping brands optimise spend and performance.
• Privacy-safe foundation: Powered by secure first-party data to ensure compliance while fueling more effective campaigns.

One of MixIn’s brand partners, Vinarchy Wines, is already experiencing the difference.

“Closed-loop attribution finally means I can justify premium spend with my Marketing Director by showing deeper shopper insight,” said Meredith Lewis-Jones, Head of Digital & Omnichannel Connections at Vinarchy Wines.

“With my sales lead, I can shift the conversation from the 15% of sales online to the 100% influenced by digital. And with finance, I can move past proxy metrics and prove results at the till. That changes the conversation across the board.”

MixIn, Criteo, and Amperity plan to build on this foundation with additional capabilities that increase trust, transparency, and results across retail media.